SystemN
An app that notices the state you're in — before you do.
Request beta accessVienna · since 2026
Trust is measurable.
We make it usable.
An app, a leadership programme, and an AI companion — built for people who want to think clearly under pressure.
Products
Three products. One stance.
SEC
A programme for leaders who don't just mediate conflict — they can hold it.
Request SEC pilot
MAEVE
An AI companion for the minute when you don't yet know what you're feeling.
Join the waitlistApproach
How trust emerges
- 01Check-in
- 02Reflection
- 03Regulation
- 04Insight
- 05Trust
Awareness becomes reflection. Reflection becomes regulation. Regulation becomes insight. And insight becomes a trust that doesn't hope — it acts. This sequence isn't a model we invented. It's what the nervous system does anyway, before a person can decide, speak or lead clearly again. Our products walk this path — not as therapy, but as an everyday tool for the moments when pressure costs you clarity.
Audiences
Who we build for
In everyday life
For self-reflection, emotional orientation and better regulation under pressure. For people who don't primarily want to change their behaviour — they first need to understand what's actually happening inside, before they react, answer or decide.
In collaboration
For communication, conflict capability and psychological safety between colleagues. For teams where meetings sound efficient but the real topics only come up in the hallway afterwards — and where exactly that needs to stop.
In leadership & culture
For leadership development, culture work and resilient trust systems. For leaders who know that downward pressure never shows up in the books — until it starts costing good people, good customers or good decisions.
The next generation of digital products must become more human.
Emotional Trust builds systems that help people better understand themselves, others and complex situations.
Our goal is a world in which emotional safety, self-regulation and trust are not left to chance but can be shaped intentionally.
We build software that asks before it judges.
And stays quiet when a human would do.
About Emotional Trust
Founder-led. Built with intention.
Criss Graf
Founder · CEO / CTO
Criss has been building software for twenty years, sometimes for enterprises, sometimes solo. Somewhere along the way it became clear to him: most tools that make a person faster don't make them clearer — usually the opposite. So today he only writes systems that know when not to speak. He leads product and tech here.
Nora Muck-Hofbauer
Co-Founder · COO
Nora is a social pedagogue (University of Vienna) with years in counselling, supervision and the everyday inside organisations behind her. Along the way it became clear to her: the real workday doesn't happen in meetings — it happens in the five minutes after. She holds the line here between ambition and what teams can actually do.
Samira Zumstein
Co-Founder · CSO
Samira is a social worker (HSLU Lucerne), eight years in schools, youth work and crisis settings. She came to understand there that most conflicts aren't really conflicts — they're unspoken exhaustion. She translates between people who otherwise wouldn't be listening to each other — and makes sure our products do the same.
Our principles
What we commit to
People over systems.
Technology should support people, not replace them.
Reflection is not a therapy replacement.
Our products help with reflection, orientation and regulation — they do not replace medical or therapeutic care.
Safety over scale.
We build intentionally, responsibly and with respect for emotional complexity.
Trust is not a feature.
Trust is the foundation on which every Emotional Trust product is built.
Trust Center
Contact
Let's talk about trust.
We are building Emotional Trust for people and organisations that want to rethink technology, leadership and emotional safety together.
Pilot projects, programmes, partnerships, press — write us a short note, we reply within two working days.